![]() ![]() was incorporated on January 3, 1977, without Wayne, who had left and sold his share of the company back to Jobs and Wozniak for $800 only twelve days after having co-founded Apple. : 180 Wozniak later said he was unaware of the coincidental mark of the beast in the number 666, and that he came up with the price because he liked "repeating digits". It went on sale soon after debut for US$666.66 (equivalent to $3,032 in 2020). The Apple I was sold as a motherboard with CPU, RAM, and basic textual-video chips-a base kit concept which would not yet be marketed as a complete personal computer. Wozniak debuted the first prototype at the Homebrew Computer Club in July 1976. To finance its creation, Jobs sold his only motorized means of transportation, a VW Microbus, for a few hundred dollars, and Wozniak sold his HP-65 calculator for US$500 (equivalent to $2,274 in 2020). The company's first product is the Apple I, a computer designed and hand-built entirely by Wozniak. The Apple II Plus, introduced in 1979, designed primarily by WozniakĪpple Computer Company was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne as a business partnership. Apple receives significant criticism regarding the labor practices of its contractors, its environmental practices, and business ethics, including anti-competitive behavior, and materials sourcing. It has a high level of brand loyalty and is ranked as the world's most valuable brand. As of January 2021, more than 1.65 billion Apple products are actively in use worldwide. It operates the iTunes Store, which is the world's largest music retailer. Apple employs 147,000 full-time employees and maintains 511 retail stores in 25 countries as of 2021. company to be valued at over $1 trillion and just two years later, in August 2020 became the first $2 trillion U.S. ![]() In August 2018, Apple became the first publicly traded U.S. It is also the world's fourth-largest smartphone manufacturer. Apple is the world's 4th-largest PC vendor by unit sales as of January 2021. Apple is the world's largest technology company by revenue and since January 2021, the world's most valuable company. In June 2019, Jony Ive, Apple's CDO, left the company to start his own firm but stated he would work with Apple as its primary client.Īpple's worldwide annual revenue totaled $274.5 billion for the 2020 fiscal year. Two months later, Jobs died, marking the end of an era for the company. In August 2011, Jobs resigned as CEO due to health complications, and Tim Cook became the new CEO. in 2007, reflecting a focus toward consumer electronics, and launched the iPhone to critical acclaim and financial success. Apple swiftly returned to profitability under the revitalizing "Think different" campaign, rebuilding Apple's status by launching the iMac and iPod, opening a retail chain of Apple Stores in 2001, and acquiring numerous companies to broaden the software portfolio. Jobs regained leadership status, becoming CEO in September 1997. He led Apple to buy NeXT in 1997, solving a failed operating system strategy and bringing Jobs back. The board recruited CEO Gil Amelio to what would be a 500-day attempt to rehabilitate the financially troubled company-reshaping it with layoffs, executive restructuring, and product focus. Īs the market for personal computers expanded and evolved through the 1990s, Apple lost considerable market share to the lower-priced duopoly of Microsoft Windows on Intel PC clones. In 1985, Wozniak departed Apple amicably and remained an honorary employee, while Jobs resigned to found NeXT, taking some Apple co-workers with him. However, the high price of its products and limited application library caused problems, as did power struggles between executives. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple's marketing advertisements for its products received widespread critical acclaim. ![]() Apple went public in 1980 to instant financial success. Jobs and Wozniak hired a staff of computer designers and had a production line starting in Jobs' garage. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer, though Wayne sold his share back to Jobs and Wozniak within 12 days. ![]()
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